In 2021, the Miami International Boat Show stood as one of the few major events to proceed in the wake of the global pandemic. We needed to foster anticipation and I was tasked with transforming the traditionally print-based show guide into an interactive digital experience. This shift represented a significant challenge: how to present the comprehensive event details—normally found in a printed booklet—in a modern, user-friendly online format.
To bring this vision to life, I worked closely with the team to craft a seamless, visually appealing guide that not only informed attendees but crucially enabled exhibitors to promote their products in anticipation of the show. Utilizing Wix, I quickly developed a responsive platform that housed all event information and exhibitor content, allowing users to navigate easily and engage with the event in a meaningful way.
A pivotal component of this project was the creation of “micro-sites”—single-page promotional sites designed to replace the traditional double-page spreads typically sold by the sales team. These bespoke pages provided exhibitors with a dedicated space to showcase their products, share what they’d be presenting at the show, and build excitement leading up to the event.
This innovative digital approach not only ensured the success of the event but also offered exhibitors a fresh, impactful way to connect with potential customers during a time when in-person interaction was limited.