This project was simply refining information hierarchy and prioritizing clarity in an appealing and elegant way. The client initially collaborated with another designer to create a promotional card for exhibitors but found the results wanting. I was brought on to redesign the card, ensuring it better aligned with the client’s needs while elevating its visual appeal.
The contrast between the original design and my final version highlights my design approach—simple, purposeful, and strategically aligned with the client’s branding objectives. This project provided an opportunity to craft a more refined and impactful design that stayed true to the brand’s essence, perfectly showcasing the kind of work I am passionate about creating.
